Lobby Lud is a fictional character created in August 1927 by the Westminster Gazette, a British newspaper, now defunct. The character was used in readers' prize competitions during the summer period. Anonymous employees visited seaside resorts and afterwards produced a detailed description of the town they visited, without disclosing its name. They also described a person and declared him to be the "Lobby Lud" of that issue. Readers were given a pass phrase and had to both guess the location and find the person described. Anyone carrying the newspaper could challenge Lobby Lud with the phrase and receive £5.
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